Resurrection of an old brand called "Merry Go Round." After researching an extinct brand, I created a new brand identity and a poster.
The new identity shows how the brand can adjust to diverse movements and stylistic preference changes of customers while maintaining the special brand uniqueness, which are the aspects they had lacked before. The typeface is made out of fragments of letters based on circular divisions conveying the idea of movements similar to the style of divisionism and futurism. Also, some letters contain a unique serif-like shape that resembles a person’s leg and foot, which looks like either walking movements or fashion model postures. Together with the visual identity, the poster implies “from old to new” in the contrasting images of black and white to color.